Test Your Campaigns Against Industry Benchmarks.
These B2B digital marketing metrics provide a way for you to see how your digital efforts and campaigns perform against industry benchmarks for each channel. Think of metrics as the next layer down from KPIs. KPIs help you evaluate if your strategy is working. Metrics tell you if individual tactics are performing.
This Periodic Table of B2B Digital Marketing Metrics adapted from Insight Venture Partners provides a comprehensive list of metrics and general benchmarks. [DOWNLOAD THE PDF]