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Make the Most of Your In-House Expertise.

Some of the most valuable resources for your content are likely sitting a few desks away. Original commentary from your company’s leadership and technical team members makes your content more credible and compelling for potential customers. In fact, an overwhelming 96% of IT decision makers say they want marketing content with more insight from industry thought leaders.

Interviews with your organization’s subject matter experts also can be a multiplying factor for your editorial calendar, offering original insight for videos, podcasts, articles, and Q&As. Follow this interview checklist to make the most of your in-house expertise. [DOWNLOAD THE CHECKLIST]

Interviewing thought leaders, the essential checklist for content marketers, infographic