Make the Most of Your In-House Expertise.
Some of the most valuable resources for your content are likely sitting a few desks away. Original commentary from your company’s leadership and technical team members makes your content more credible and compelling for potential customers. In fact, an overwhelming 96% of IT decision makers say they want marketing content with more insight from industry thought leaders.
Interviews with your organization’s subject matter experts also can be a multiplying factor for your editorial calendar, offering original insight for videos, podcasts, articles, and Q&As. Follow this interview checklist to make the most of your in-house expertise. [DOWNLOAD THE CHECKLIST]