Eye tracking research shows how prospects scan a page looking for specific information. Effective content marketing demands thoughtful planning, consistent creative execution, and ongoing optimization.
One study of IT decision makers found that only 40 percent of the marketing assets they download are valuable to them. Boost the relevance of your content and work faster…
Some of the most valuable resources for your content are likely sitting a few desks away. Original commentary from your company’s leadership and technical team members makes your content more…
These B2B digital marketing metrics provide a way for you to see how your digital efforts and campaigns perform against industry benchmarks for each channel. Think of metrics as the…
64% of B2B digital marketers report that lead generation is their biggest challenge. Check your company's objectives against these measurable KPIs you can use to benchmark your performance.
Digital marketing—encompassing website and online content, SEO/SEM, display advertising, social media, email marketing, and more—offers far-ranging benefits for organizations of all sizes. Take a look to learn how your organization…
With advanced targeting capabilities and an attractive price point—paid social media ads are gaining in popularity as a means of driving website traffic and generating leads. But with so many…
Simple, text-based ads that target specific keywords, comprised of headlines, descriptions, and sometimes supporting copy and links—pay-per-click (PPC) ads enable businesses to appear at the top of search results and…
Digital marketing—encompassing website and online content, SEO/SEM, display advertising, social media, email marketing, and more—offers far-ranging benefits for organizations of all sizes. Take a look to learn how your organization…