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PMG's understanding of buyer personas and the buyer's journey was pivotal in introducing our new brand to two distinct sets of customers and prospects.

Molly MooreCMO, CrowdStreet
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“Powered by SaaS” B2B Marketing Campaign

GoodData, a BI (business intelligence) SaaS provider, wanted to build a differentiated narrative around its position and drive awareness, engagement, and ultimately, sales of its “Powered by SaaS” product for Independent Software…
PMG
July 12, 2018