Account-Based Marketing (ABM) has been around in one form or another for about 15 years. In fact, you can trace its origins back to 2003 when ITSMA conducted its first-ever…
GTT, a multinational enterprise telecom provider, wanted a creative and unique B2B content marketing program to help land first meetings with busy CIOs. PMG began by outlining GTT’s core differentiators and concepting…
You don’t have to do much digging to uncover a major hurdle many organizations face: the alignment of objectives, priorities, and strategies across Sales and Marketing teams. In fact, depending…
For all intents and purposes, it’s pretty easy to wrap your head around account-based marketing tactics and why they’re so instrumental in rapid, sustainable growth. But how do you track…