A recent Forrester study confirms what intuitive B2B marketers suspected all along: “Customer-centered messaging helps boost B2B revenues by motivating buyer action.” Get into your buyer’s head and learn the…
Jose HanDecember 3, 2020
Companies that adopt account-based marketing report a 171% average increase in annual contract value. With a targeted strategy that aligns sales and marketing, ABM can accelerate deals with your most…
PMGNovember 10, 2020
Eye tracking research shows how prospects scan a page looking for specific information. Effective content marketing demands thoughtful planning, consistent creative execution, and ongoing optimization.
Aubrey BeckAugust 12, 2020
Data-driven marketing underscores the impact of graphics and imagery in actionable content. Learn how to leverage these visual strategies to craft a compelling narrative that attracts, engages, and converts.
PMGAugust 4, 2018
