GoodData, a BI (business intelligence) SaaS provider, wanted to build a differentiated narrative around its position and drive awareness, engagement, and ultimately, sales of its “Powered by SaaS” product for Independent Software…
moovel, a global urban mobility platform provider, needed a creative campaign to introduce 35 key journalists to its brand and leadership at SXSW—one of the largest domestic events for emerging technologies.…
Crystal Frankenbery, a graphic designer at PMG, attended Digital Summit PDX on June 11th and 12th. In this post, she recaps two sessions, from Greg Perotto and Mindy Weinstein, that…
You don’t have to do much digging to uncover a major hurdle many organizations face: the alignment of objectives, priorities, and strategies across Sales and Marketing teams. In fact, depending…
For all intents and purposes, it’s pretty easy to wrap your head around account-based marketing tactics and why they’re so instrumental in rapid, sustainable growth. But how do you track…
CrowdStreet, a premium provider of online commercial real estate (CRE) investment offerings, came to PMG for support in rolling out a brand relaunch. The company was updating its brand, supported…
Our team's in-house high tech subject matter expertise is what many of our clients have come to rely on over the years. Whether it's distilling complicated subjects into compelling content,…
Gotransverse asked PMG to create a comprehensive Account-Based Marketing (ABM) framework and campaign, with a list of recommended strategies for each tier of targets, based on level of effort and…
Resources Global Professionals (RGP), a leading global consulting firm with more than 3,400 employees worldwide, looked to PMG’s expertise in building marketing and sales enablement assets. The company wanted ways…
When CrowdStreet—a software and services company in the commercial real estate (CRE) funding industry—saw an opportunity to launch a new line of business, and revenue—they knew PMG was the right…