Blog

Your customers are on LinkedIn. There’s a reason B2B marketers use LinkedIn to distribute their content in 94% of cases—and the channel generates 3X more conversions than Facebook or Twitter.

A B2B messaging platform unites teams with varied responsibilities around the strengths that define a company. It creates a shared language for more effective communication with prospective customers. Done well,…

One of the most important elements of successful B2B brands is the thought that goes into their brand messages. If your brand messaging is more than two years old it’s…

Learn how to build a B2B brand, even if you only have one product or your business is just starting out. When you create a brand you give your business…

Is your B2B marketing strategy driving content engagement? This PMG blog post explains why your own analytics can be one of the best tools to increase relevance and engagement of…

Think an expansive content library is enough to keep technology buyers engaged? Think again. IT decision-makers surveyed by IDG say that only 40 percent of the marketing assets they’ve downloaded…

Conversion isn’t your only challenge as a B2B marketer. Future deals and cross-selling opportunities rely heavily on your ability to engage customers after the sales cycle is complete. Learn how…

B2B buyers are in more places than ever before, but do you know how to attract high-quality B2B leads with a strategy that goes beyond just creating compelling content and…

There’s never been a better time to be a B2B technology or SaaS marketer who wants to learn how to lower customer acquisition costs. Not only is digital marketing an…

We all want to move leads down our B2B digital marketing conversion funnels—especially the coveted qualified lead—but does your team know what to do with those leads once they have…