What is digital strategy Blog

PMG Deep Dive: What is digital strategy?

Digital strategy has a straightforward definition, but it’s a concept with wide-ranging applications and benefits. In short, digital strategy is a strategic approach that focuses on leveraging technology to improve…
Peter
January 7, 2020
Blog

Key Takeaways from INBOUND18

Just back from HubSpot's 2018 INBOUND conference in Boston and excited to share some of the top takeaways from this year's keynotes and breakout sessions. From HubSpot revealing its shift…
PMG
September 10, 2018
Blog

“Powered by SaaS” B2B Marketing Campaign

GoodData, a BI (business intelligence) SaaS provider, wanted to build a differentiated narrative around its position and drive awareness, engagement, and ultimately, sales of its “Powered by SaaS” product for Independent Software…
PMG
July 12, 2018
Global Messaging and tech corporate presentation example Blog

Global Messaging for a Tech Behemoth

Our team's in-house high tech subject matter expertise is what many of our clients have come to rely on over the years. Whether it's distilling complicated subjects into compelling content,…
PMG
October 8, 2017
GoTransverse Campaign Strategy for the SaaS Vertical Blog

Campaign Strategy for the SaaS Vertical

Gotransverse asked PMG to create a comprehensive Account-Based Marketing (ABM) framework and campaign, with a list of recommended strategies for each tier of targets, based on level of effort and…
PMG
July 26, 2017
developing a partner program Blog

Developing a Partner Program for CrowdStreet

When CrowdStreet—a software and services company in the commercial real estate (CRE) funding industry—saw an opportunity to launch a new line of business, and revenue—they knew PMG was the right…
PMG
May 5, 2017