Where are you on your account-based marketing (ABM) journey? Whether you’re just thinking of starting an ABM program or you’ve been engaged in ABM for several years, taking a closer…
PMGFebruary 10, 2022
When it comes to brand messaging, your audience should be your primary focus. That’s why B2B and B2C marketing exist in the first place. Consumer and business audiences take very…
PMGJanuary 25, 2022
We’ve all experienced firsthand how the pandemic has pushed the digital transformation of marketing into hyperdrive. All of the effort spent on pivoting how you communicate with customers, accelerating your…
PMGDecember 10, 2021
Brand loyalty is based on emotions and shared value systems. The way people feel about your brand has a significant impact on the success of your business. A savvy B2B brand…
PMGDecember 1, 2021
Case studies are a reliable marketing tool for showcasing the benefits of your company’s solutions in action. In the world of B2B tech, they’re an effective and efficient way to…
PMGNovember 19, 2021
As you look to enhance or scale your content marketing (and win more budget and buy-in for your program), know that you’re in good company. In August 2020, McKinsey reported…
Jose HanSeptember 16, 2021
If you’ve ever tried scheduling a phone call with a C-level executive, you know they can be difficult to reach. That’s by design. Executive time and attention are valuable assets,…
Jose HanSeptember 6, 2021
B2B sales cycles are long and high-stakes. A recent survey from TrustRadius found that enterprise tech buyers consult an average of 6.9 information sources before making a buying decision. For…
Jose HanSeptember 1, 2021
While telco innovations are making connection quicker and easier worldwide, we see the challenges you face ensuring B2B marketing truly connects. The telco industry is one of the fastest evolving…
Jose HanAugust 2, 2021
Learn the fundamentals of Account-Based Marketing with this introductory guide. Implement your own ABM strategy for your business, gain insight into the process behind Account-Based Marketing, and discover how sales…
Jose HanFebruary 25, 2021
Today’s B2B marketers face a unique challenge brought on by digital transformation and a rapidly changing business landscape: content creation. Most of the buyer journey now happens online and B2B…
Aubrey BeckFebruary 17, 2021
When sales and marketing teams are entrenched in separate camps, it’s often at the expense of front-line sales reps. Over time, this disconnect manifests as missed opportunities when the people…
Aubrey BeckJanuary 30, 2021
Successful B2B marketing takes more than digital ads, messaging, analytics and creative content. You need a plan. Demand generation encompasses the strategy that influences buyer’s awareness of your organization and…
Aubrey BeckJanuary 4, 2021
2020 was a year unlike any other. One thing that remains constant, though, is the start of another budget season. During times of market volatility, intelligent allocation of scarce resources…
Aubrey BeckJanuary 4, 2021
The past five years have seen a 343% increase in sales enablement adoption. When you consider that companies with a dedicated sales enablement program see up to 12% higher win…
Aubrey BeckDecember 28, 2020
Your brand is the public face of your company. More than just a logo, color and font choices, brand is how you communicate your mission and vision, value proposition and…
Aubrey BeckDecember 14, 2020
Global pandemics. Natural disasters. Accelerating technologies. Any one of these can drive market volatility, disrupt industries and impact brands. In an uncertain world it’s easy for B2B marketers to wonder…
Aubrey BeckDecember 14, 2020
A recent Forrester study confirms what intuitive B2B marketers suspected all along: “Customer-centered messaging helps boost B2B revenues by motivating buyer action.” Get into your buyer’s head and learn the…
Jose HanDecember 3, 2020
Dial in your messaging by focusing on clarity, storytelling, and adaptability. Whether you’re writing your organization’s messaging for the first time or undergoing a messaging refresh, these best practices will…
Jose HanNovember 20, 2020
Adhere to these six steps for B2B messaging that keeps your products or services on the minds of leads, prospects, and buyers long after they finish reading. Discover the secret…
Jose HanNovember 20, 2020
Companies that adopt account-based marketing report a 171% average increase in annual contract value. With a targeted strategy that aligns sales and marketing, ABM can accelerate deals with your most…
PMGNovember 10, 2020
Is an ABM strategy right for your business? Before you commit, be sure that your organization fits the criteria.
Jose HanOctober 21, 2020
Build the right ABM strategy with our step-by-step guide. Learn how to make the competitive advantages of this approach a reality at your organization with our comprehensive, 34-page ABM guide.
Jose HanSeptember 29, 2020
Today’s B2B marketers are not just expected to deliver leads, they’re expected to deliver profitable customers. Essential to meeting this goal is giving Sales the tools they need.
jennieAugust 20, 2020
At first glance, it might appear that Sales and Marketing are camped out at opposite ends of the buyer journey map, but some of the most successful B2B tech and…
jennieAugust 20, 2020
Your customers are on LinkedIn. There’s a reason B2B marketers use LinkedIn to distribute their content in 94% of cases—and the channel generates 3X more conversions than Facebook or Twitter.
jennieAugust 20, 2020
Eye tracking research shows how prospects scan a page looking for specific information. Effective content marketing demands thoughtful planning, consistent creative execution, and ongoing optimization.
Aubrey BeckAugust 12, 2020
One study of IT decision makers found that only 40 percent of the marketing assets they download are valuable to them. Boost the relevance of your content and work faster…
Aubrey BeckAugust 12, 2020
Engage B2B decision makers by developing compelling, relevant, and effective content using our 4-step framework to superior B2B content.
PMGJuly 27, 2020
A B2B messaging platform unites teams with varied responsibilities around the strengths that define a company. It creates a shared language for more effective communication with prospective customers. Done well,…
Aubrey BeckJuly 11, 2020
One of the most important elements of successful B2B brands is the thought that goes into their brand messages. If your brand messaging is more than two years old it’s…
Aubrey BeckJuly 11, 2020
Learn how to build a B2B brand, even if you only have one product or your business is just starting out. When you create a brand you give your business…
Aubrey BeckJuly 11, 2020
Earn and hold the attention of potential customers with innovative content marketing designed to meet your buyers’ decision-making needs.
Jose HanJune 30, 2020
Some of the most valuable resources for your content are likely sitting a few desks away. Original commentary from your company’s leadership and technical team members makes your content more…
Aubrey BeckJune 16, 2020
Is your B2B marketing strategy driving content engagement? This PMG blog post explains why your own analytics can be one of the best tools to increase relevance and engagement of…
Aubrey BeckJune 15, 2020
Think an expansive content library is enough to keep technology buyers engaged? Think again. IT decision-makers surveyed by IDG say that only 40 percent of the marketing assets they’ve downloaded…
Aubrey BeckJune 15, 2020
These B2B digital marketing metrics provide a way for you to see how your digital efforts and campaigns perform against industry benchmarks for each channel. Think of metrics as the…
Aubrey BeckJune 15, 2020
Conversion isn’t your only challenge as a B2B marketer. Future deals and cross-selling opportunities rely heavily on your ability to engage customers after the sales cycle is complete. Learn how…
Aubrey BeckJune 11, 2020
RGP came to us for assistance developing messaging, and a series of campaign strategies that would communicate the value of the company’s advisory, project-based, and staffing services to executive buyers.
PMGJune 9, 2020
64% of B2B digital marketers report that lead generation is their biggest challenge. Check your company's objectives against these measurable KPIs you can use to benchmark your performance.
Aubrey BeckJune 8, 2020
Digital marketing—encompassing website and online content, SEO/SEM, display advertising, social media, email marketing, and more—offers far-ranging benefits for organizations of all sizes. Take a look to learn how your organization…
Aubrey BeckJune 1, 2020
With advanced targeting capabilities and an attractive price point—paid social media ads are gaining in popularity as a means of driving website traffic and generating leads. But with so many…
Aubrey BeckMay 29, 2020
Simple, text-based ads that target specific keywords, comprised of headlines, descriptions, and sometimes supporting copy and links—pay-per-click (PPC) ads enable businesses to appear at the top of search results and…
Aubrey BeckMay 26, 2020
Looking to stay on target with your 2021 revenue goals? In an uncertain market, taking a structured, proactive approach to demand generation planning is critical. This 5-step framework covers the…
Jose HanMay 18, 2020
Digital marketing—encompassing website and online content, SEO/SEM, display advertising, social media, email marketing, and more—offers far-ranging benefits for organizations of all sizes. Take a look to learn how your organization…
Aubrey BeckMay 12, 2020
Leveraging keyword research and knowledge of how your customers search online for products or services like yours—search engine optimization (SEO) helps you organically rank higher than your competitors in search…
Aubrey BeckMay 12, 2020
B2B buyers are in more places than ever before, but do you know how to attract high-quality B2B leads with a strategy that goes beyond just creating compelling content and…
Aubrey BeckApril 20, 2020
There’s never been a better time to be a B2B technology or SaaS marketer who wants to learn how to lower customer acquisition costs. Not only is digital marketing an…
Aubrey BeckApril 8, 2020
We all want to move leads down our B2B digital marketing conversion funnels—especially the coveted qualified lead—but does your team know what to do with those leads once they have…
Aubrey BeckApril 5, 2020
Develop, implement, and measure a B2B digital marketing strategy with this comprehensive 37-page guide that will help you smash your revenue goals.
Jose HanApril 3, 2020
