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Preview of Buyer Centric Messaging InfographicInfographic

Speak Your Buyer’s Language

A recent Forrester study confirms what intuitive B2B marketers suspected all along: “Customer-centered messaging helps boost B2B revenues by motivating buyer action.” Get into your buyer’s head and learn the…
Jose Han
December 3, 2020
Preview of the tipsheet for Knock Out High-Performance MessagingTip Sheet

Knock Out High-Performance Messaging

Dial in your messaging by focusing on clarity, storytelling, and adaptability. Whether you’re writing your organization’s messaging for the first time or undergoing a messaging refresh, these best practices will…
Jose Han
November 20, 2020
Tip Sheet

Engage More Readers

One study of IT decision makers found that only 40 percent of the marketing assets they download are valuable to them. Boost the relevance of your content and work faster…
Aubrey Beck
August 12, 2020
Tip sheet showing the top 10 benefits of digital marketing by PMGTip Sheet

Top 10 Benefits of Digital Marketing

Digital marketing—encompassing website and online content, SEO/SEM, display advertising, social media, email marketing, and more—offers far-ranging benefits for organizations of all sizes. Take a look to learn how your organization…
Aubrey Beck
May 12, 2020
What is digital strategyBlog

PMG Deep Dive: What is digital strategy?

Digital strategy has a straightforward definition, but it’s a concept with wide-ranging applications and benefits. In short, digital strategy is a strategic approach that focuses on leveraging technology to improve…
Peter
January 7, 2020