Campaign Creative, Live Events and Paid Social
Spokane International Airport (SIA) relies on PMG for creative co-branded advertising campaigns with the airlines, live event production, the development of new sub-brands for the airport and the management of media buys and paid advertising campaigns across social media.
Every year we help garner community enthusiasm and strengthen brand awareness through a promotional campaign for Felts Field Neighbor Day. PMG utilizes the featured aircraft to capture attention and draw in new visitors each year.
The goal of the event is to facilitate positive relationships with the surrounding communities. PMG targets the neighbors around Felts Field through billboard advertising, geo-targeted social media posts, posters and a postcard mailing to ~48,000 households.
Strategize and execute live gate events to build enthusiasm for new nonstop flights. The experiences include specialty gifts, catered food, decorations, and thank you treats. PMG supplies onsite production assistance and coordination to ensure that local news outlets accurately package the story for their viewers.
Created a comprehensive brand for SIA’s new parking payment system including a suite of logos, color palettes, fonts, and support graphics. With the need to drive demand for the airport’s Economy Parking Lot, PMG expanded the effort to include messaging that clearly communicates distinctions between the various parking products.
Creative execution included the design and placement of digital and print ads, on-site banners, website graphics, billboards, shuttle wraps and more. To help the client manage the creative moving forward, PMG provided a brand guide.
Direct Connection Concept
PMG developed a theme utilizing the double entendre of a “direct connection” to underscore the key benefit of a new route to San Jose, as well as one of the main reasons to visit the city.
The theme plays off the high-tech connotations of Silicon Valley by recreating the West Coast states as circuits on a printed circuit board, with an obvious direct connection between Spokane and San Jose.
Reboot Social Campaign
Developed a creative paid social media campaign using both still images and GIFs to entice travelers to choose American Airline’s nonstop flights between Dallas and Spokane. Using the boot metaphor, the campaign encouraged leisure travelers to “reboot” and relax during a quick getaway. Also, used the concept to speak to business travelers who needed to “reboot” their relationships through in-person meetings. Quick and fun, the imagery was used to tell a much bigger story.
Nonstop Destination Campaign
Spokane International Airport continually expands its network of nonstop flights. Using print ads, digital media, online banners, billboards and more, PMG helps promote all new flight options to citizens throughout the Spokane market.
”PMG takes the time to understand the nuances of our business and our audience. They understand how to develop messaging and creative that fits our diverse set of needs as they arrive.Todd WoodardDirector of Marketing & Public Affairs, Spokane International Airport
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