End-to-End Revenue Marketing Program
RGP, a publicly traded multinational consulting group, came to PMG for help with an end-to-end revenue marketing program that needed to track against big revenue goals. Our relationship with RGP sees our team working hand-in-hand with the marketing leadership at RGP to define and execute strategies at the forefront of steering the company's growth.
Developed an account-based marketing framework and campaign strategy to target high-potential accounts in the healthcare vertical.
Sales First Meeting Deck & PPT Template
Concepted, copywrote, and designed a new first meeting presentation to enable RGP’s sales team for success. Included new messaging, corporate positioning, solutions overviews, buyer persona and vertical focused slides, and customer success stories.
Executive Town Hall Presentation
Concepted, developed, and designed (with original artwork) an executive town hall presentation for RGP’s new VP of Revenue Marketing.
Buyer Personas & Messaging
Conducted persona interviews to develop a group of unique buyer personas for RGP. Translated insights from the persona research into a comprehensive company messaging framework to inform campaigns.
Healthcare Marketing & Sales Strategy
Worked closely with RGP leadership to define a comprehensive strategy to support their first vertical business practice, focused on delivering solutions to healthcare leaders.
Lease Accounting Marketing & Campaign Strategy
Worked closely with RGP leadership to define a comprehensive strategy to support awareness and promotion of their Lease Accounting services. The team wanted to capitalize on new Lease Accounting Standards set forth by FASB and IASB. The strategy outlined steps to establish RGP’s Finance and Accounting team as technical accounting subject matter experts. The strategy suggested development of Sales Enablement content, including a customized video for Tier 1 prospects, the launching of a topic-relevant podcast episode featuring thought leaders, and the execution of highly-targeted account-based marketing programs.
Email Drip Campaign
Developed and designed a 4-touch email workflow in RGP’s CRM to support the Lease Accounting sales campaign launched in conjunction with an internal Sales contest. The 5-week campaign resulted in $7M in additional pipeline revenue.
The email strategy involved incorporating more personal language from the company’s Global Managing Director of Finance & Accounting, as well as her headshot placed in the email signature to increase engagement rates.
On the day of sending Email #1, an RGP sales rep received a phone call from an email recipient who referenced the email sender’s name specifically in wanting to learn more. Email engagement rates for the campaign were the highest engagement rates in the company’s email history.
M&A Brand Integration Support
Assisted RGP with brand refresh support related to the integration of the Accretive brand into the RGP parent company. PMG completed a 5-step content audit (including cataloging, revising and redesigning) as well as the creation of new foundational materials to ensure that all Accretive content was rebranded and absorbed completely into the RGP brand. In addition, PMG designed and executed a plan to sunset Accretive’s various web properties and social media footprints to communicate RGP’s acquisition of Accretive.
”PMG brings not just agency expertise to the table, but also insider knowledge of B2B enterprise marketing. I’d highly recommend PMG to any company looking to drive lead gen, and meet revenue goals with creative content and campaigns!Meredyth JensenVP Revenue Marketing, RGP
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