SXSW Event Marketing & B2B Partner Program Messaging
moovel, a global platform provider for public transit systems, has relied on PMG for live event marketing, including campaign ideation and production at SXSW, as well as the development of company values and B2B assets for partner marketing.
PMG concepted moovel’s “Future of Urban Mobility” event, introducing 35 key journalists to moovel’s brand and its leadership with creative solutions that illustrated its value propositions at every touchpoint.
Values Development & Asset Creation
Soon after the company’s move to a new location in Portland, Oregon, moovel engaged PMG to craft a series of assets to rally its newly united team, bringing its two disparate Portland and Austin-bred cultures together with a new values statement and collateral solutions that created a sense of “home.”
PMG dug into internal research conducted by the moovel team to find the red threads that united the two cultures, pulling out four key value statements for use in a creative employee leave-behind, as well as posters that would be placed prominently throughout the office. PMG then developed new company letterhead and cards, and templates for key sales enablement pieces, including customer success stories.
moovel came to PMG looking for creative ideas on how to increase usage of the mobile ticketing app for San Francisco Municipal Transit Agency (SFMTA), MuniMobile.
PMG developed five unique sets of co-branded assets for use in high-traffic outdoor locations to drive downloads of MuniMobile, with fun taglines like “Long Line? Quick Tickets.” Both organizations were thrilled with the results, which are in active use throughout the San Francisco metro area.
moovel was looking for a fun way to deliver value to their transportation partners during the APTA Expo—public transit’s premier showcase of technology, products and services.
PMG created a campaign to drive APTA attendee engagement during EXPO off-hours, providing an incentive to visit local merchants along the Atlanta Streetcar line, with a compelling game of chance, powered by moovel.
”PMG was absolutely amazing – able to ensure a flawless event that met and exceeded the Mercedes Benz standard, even on an incredibly tight timeline.C.PDirector of Marketing, moovel (North America)
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