Integrated Outbound Campaign & Messaging

Integra, a cybersecurity and data networking provider, came to PMG for assistance with messaging and positioning, as well as the development and production of B2B content marketing campaigns and strategies for social and digital demand generation.

See the Full Case Study

Summiting the Mountain of Big Data

We crafted an end-to-end campaign designed around the benefits of big data for enterprise businesses, as well as the importance of Integra’s networking solutions for uninterrupted connectivity. The campaign included infographics, a video, a buyer’s guide, a custom “Bandwidth Calculator”, multi-touch email program and landing pages. In addition, we developed the distribution strategy for paid, owned and earned media channels.

Cloud Computing Campaign

Crafted an end-to-end campaign around the benefits of cloud computing for enterprise businesses, as well as the importance of Integra’s networking solutions for uninterrupted cloud connectivity. The campaign included:

  • Infographic
  • Decision Tree
  • Checklist
  • Buyer’s Guide
  • Executive Sell-In Slides
  • Multi-Touch Email Program
  • WWW Landing Pages/CTA Graphics

 

Moving IT Campaign

Developed an end-to-end campaign with actionable tips on how to manage IT changes during an office move.  The campaign included:

  • Checklist
  • Visual Timelines
  • 5 Tips Infographic
  • Best Practices eBook
  • Multi-Touch Email Program
  • WWW Landing Pages/CTA Graphics

Client Testimonial

We are delighted with the work done by PMG, and the value it delivers across multiple channels of our organization.”t and campaigns!

Michelle WinnettSr. Director Channel Marketing, Integra

Ready to Start Your Project?

Schedule an intro call to connect with us

What We Delivered

Content marketing, thought leadership and social activations. Whether it’s messaging and positioning, content development, or writing executive blogs, our team provides executive-level messaging support for one of the largest tech companies in the world.