Integrated Outbound Campaign & Messaging

Integra, a cybersecurity and data networking provider, came to PMG for assistance with messaging and positioning, as well as the development and production of B2B content marketing campaigns and strategies for social and digital demand generation.

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End-to-end campaign design for Integra, example

Summiting the Mountain of Big Data

We crafted an end-to-end campaign designed around the benefits of big data for enterprise businesses, as well as the importance of Integra’s networking solutions for uninterrupted connectivity. The campaign included infographics, a video, a buyer’s guide, a custom “Bandwidth Calculator”, multi-touch email program and landing pages. In addition, we developed the distribution strategy for paid, owned and earned media channels.

b2b content marketing
b2b content marketing
b2b content marketing

Cloud Computing Campaign

Crafted an end-to-end campaign around the benefits of cloud computing for enterprise businesses, as well as the importance of Integra’s networking solutions for uninterrupted cloud connectivity. The campaign included:

  • Infographic
  • Decision Tree
  • Checklist
  • Buyer’s Guide
  • Executive Sell-In Slides
  • Multi-Touch Email Program
  • WWW Landing Pages/CTA Graphics

 

Cloud Computing Campaign for Integra, example
Moving IT Campaign for Integra, example

Moving IT Campaign

Developed an end-to-end campaign with actionable tips on how to manage IT changes during an office move.  The campaign included:

  • Checklist
  • Visual Timelines
  • 5 Tips Infographic
  • Best Practices eBook
  • Multi-Touch Email Program
  • WWW Landing Pages/CTA Graphics
b2b content marketing

Client Testimonial

We are delighted with the work done by PMG, and the value it delivers across multiple channels of our organization.”t and campaigns!

Michelle WinnettSr. Director Channel Marketing, Integra

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