Go-To-Market, Product Launches, Sales Enablement & More
HTC, a global smartphone manufacturer, partnered with PMG on a number of big initiatives. From go-to-market positioning, launch strategies, experiential events and partner marketing, to sales enablement, video production and training programs, our team’s deep heritage in wireless provides the subject matter expertise HTC requires to pull off large-scale campaign efforts.
Planned and launched a comprehensive partnership program, enabling premier dealers to drive more sales of HTC devices—with simple, fast and effective marketing tools and media buying support.
Developed a self-service portal as the hub of a new partnership program, allowing partners to:
- Customize pre-designed sales and marketing materials.
- Place and deliver orders for approved assets, paid by HTC.
- Engage the assistance of HTC’s media placement team.
Developed and produced an award-winning video highlighting HTC’s primary competitive differentiator, HTC Sense.
HTC One Launch Kit
Concepted, designed and produced a live launch kit leveraging NFC technology to experientially introduce retail reps to the key selling points of the device.
Directed a photo shoot for the special Harman Kardon edition of the popular HTC One device. Direction included composition, lighting, retouching and continuity.
Promo Retail Copy
Encouraged purchase consideration of the HTC One M9 by leveraging UH OH Protection messaging to effectively position it for retail and promotional efforts.
”I chose PMG because of their successful track record in promoting sell-through and brand share. They deliver outstanding strategic cross-channel marketing with measurable results.Jon Maron VP Marketing, HTC (North America)
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