Account-Based Marketing & B2B Content Program
GTT, a multinational enterprise telecom provider, came to PMG for development of a B2B content program, including a new corporate overview that outlined GTT’s core differentiators. PMG developed sales enablement tools and executed global, account-based marketing campaigns that integrated digital and off-screen components to target CIOs at enterprise companies domestically.
Strategized, concepted, and executed a direct mail campaign targeting CIOs at enterprise corporations for GTT’s global networking solutions.
Targets received a hi-fidelity set of premium wireless earbuds and were enticed to “Listen. See. Believe.”, with the teaser that they could pair the earbuds with the new Amazon Echo Show (and take their next meeting over GTT’s Tier 1 Global Network), if they agreed to “Meet GTT.”
Concepted and provided creative direction for several unique themes to position GTT as a leader in Software-Defined Wide Area Networking (SD-WAN). Including the “WAN You’ve Been Waiting For” theme where targets could “Meet the WAN of your dreams. Smart, dynamic, secure, and globally-aware—SD-WAN is the perfect match for your business.”
B2B Content Creation
Created compelling content for use in a multi-touch email campaign targeting CIOs at enterprise companies, promoting GTT’s global networking solutions.
Developed a new corporate overview, outlining GTT’s core differentiators, as well as a decision-tree style infographic to guide prospects in their consideration of GTT’s solutions.
”PMG's in-depth knowledge of account-based marketing was instrumental in driving one of our most successful marketing campaigns to date.Liz DotenDirector of Content, GTT
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