client logo for gotransverse

Account-Based Marketing Framework & Campaign

goTransverse, a cloud-based billing platform provider for SaaS companies, came to PMG for an account-based marketing program and compelling content to support a full-scale campaign including digital ads, a content hub, customized landing pages and drip email sequences.

See the Full Case Study

ABM Framework & MarTech Stack Evaluation

Developed an Account-Based Marketing (ABM) strategy, including identification of ideal customer profiles (ICP) and development of a model to qualify three tiers of target accounts. Created a comprehensive ABM framework with recommended activities and investment levels, and performed a gap analysis of goTransverse’s MarTech stack with recommended solutions and a timeline for implementation.

ABM Framework special presentation designed by an ABM agency based near Portland
PMG agency designed a full gap analysis of the company’s martech stack including the recommendation of solutions.

ABM Campaign Strategy

Delivered messaging and a complete campaign strategy for a pilot program targeting the SaaS vertical, utilizing goTransverse’s new ABM platform, Triblio. Additionally, included content, email nurture and media placement recommendations.

PMG agency designed a full gap analysis of the company’s martech stack including the recommendation of solutions.

Content Development

Crafted five unique pieces of content for the SaaS vertical, including an infographic, tip sheet, company overview, listicle, and eBook. Developed recommendations for digital promotion, as well as an email nurture track to maximize reach.

One Sheet Designs to reach XaaS leaders at high-priority accounts
Digital ad development that drive results to a brief designed by an abm agency

Digital Advertising & Landing Page Development

Coded a custom content hub within Triblio to serve as a resource center for SaaS-focused campaign efforts, increasing click-through. Designed three digital ads per content piece, for targeted distribution to goTransverse’s top prospects, driving traffic to the hub.

Digital ad development that drive results to a brief designed by an abm agency
Landing Page designed to to reach SaaS leaders across verticals.

Lead Gen Campaigns

Developed two pieces of content for the top and middle of the funnel to drive lead generation within a high priority market for goTransverse. Supported a guide on billing metrics and an infographic on the issue of build vs. buy with compelling digital ads for display, retargeting, and ABM applications.

eBook mockup for SaaS Product Leaders targeting b2b demand generation

Client Testimonial

PMG's first-hand knowledge of the B2B tech landscape was invaluable in driving our transition to an Account-Based Marketing strategy.

Allison DancyVP Marketing, goTransverse

Additional Work

Marketing & Ad Tech ABM Campaign

Developed an Account-Based Marketing campaign targeting Marketing & Ad Tech leaders that included a customized content hub on Triblio, premium content pieces and an assortment of digital ads. Our team developed the content, produced the copy and design for digital ads, developed an infographic, ebook, tip sheet, and sales brief.

Ready to Start Your Project?

Schedule an Intro Call With Us!