Demand Generation

Marketing ROI Calculator

Email, social, search, display: A marketer’s toolbox overflows with ways to generate leads. Each comes with different costs and conversion rates, making the right mix difficult to visualize while building your demand generation strategy.

This marketing ROI calculator lets you explore the best ways to prioritize campaigns based on your budget and other other factors.

Start below, or jump to a marketing channel:

Your Info











Paid Search Display Search Email FaceBook LinkedIn Twitter
Budget 0 0 0 0 0 0
CPC 0 0 - 0 0 0
CPL 0 0 - 0 0 0
Conversion Rate 0 0 0 0 0 0
Content CPP - - 0 - - -
# in Campaign - - 0 - - -
Open Rate - - 0 - - -
CTR - - 0 - - -
Industry Channel: All Channels | Total Budget: $0
$18.24

Average Cost Per Lead Across
Channels
9
12
195

Paid Search

Display Ads

Email

54
16
43

Facebook

LinkedIn

Twitter

329

Total Estimated Leads Across
Channels

Paid Search

Your Budget

Average Cost per Click

Average Conversion Rate

Display Ads

Your Budget

Average Cost per Click

Average Conversion Rate

Email

Your Budget

List Size

Content Cost Per Piece

No. of Emails in Campaign

Open Rate

Click-Through Rate

Conversion Rate

Facebook

Your Budget

Average Cost per Click

Average Conversion Rate

LinkedIn

Your Budget

Average Cost per Click

Average Conversion Rate

Twitter

Your Budget

Average Cost per Click

Average Conversion Rate

$18.24

Average Cost Per Lead Across
All Channels
Cost Per Lead

9

Paid Search

12

Display Ads

195

Email

54

Facebook

16

LinkedIn

43

Twitter

329

Total Estimated Leads Across
All Channels

How to use this calculator:

    • Budget your campaign: Use this tool to calculate the results you might experience with investment in different channels. Take into consideration the tactics that have worked well to date and explore avenues you haven’t tried before.
    • Dial in your assumptions: What is the clickthrough rate (CTR) for your existing digital ads? What’s the average cost per click (CPC)? The open rate of your emails? The typical conversion rate of your landing pages? Enter values you know to improve the accuracy of your results. Or, you can start with the benchmarks provided here from marketer surveys.
    • Define your conversions: Depending on your business, this could be an online sale, a completed contact form or a download that moves a prospect further down the sales funnel. The value you place on an individual conversion will determine whether investment in a given channel makes sense.
    • Refine and repeat: Once you have a better grasp of your advertising cost, responses and conversion rates for channels you haven’t used before, refine your campaign based on what you learn.

Ready to accelerate your growth with demand generation?

Get in touch with PMG to learn more.

Sources:
https://www.getresponse.com/resources/reports/email-marketing-benchmarks.html
https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx
https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks
https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks
https://blog.adstage.io/adstages-q4-2018-paid-media-benchmark-report
https://business.linkedin.com/marketing-solutions/blog/content-marketing-events/2016/5-things-we-ve-learned-after-a-year-with-linkedin-ads