The Future of 5G: Insight from CES 2019 and Beyond
THE 5G OPPORTUNITY
5G will connect all things digital—and transform our world. Offering 10X the speed, 50X less latency, and 1000X the capacity of 4G, 5G networks will bring billions of devices and “things” online—proliferating breakthrough technologies and unlocking business and financial opportunities across industries. At CES 2019, technology innovators and corporate visionaries unveiled the latest advancements on the path to 5G. Read on to learn how 5G will reshape our future and which topics took center stage at CES 2019.
SMART TRANSPORTATION
Twice the progress, half the time
Imagine your team is walking out the door to a meeting across town when a prospective client calls. Instead of rescheduling the conversation, you order a videoconferencing autonomous service vehicle to transport the team, while you pitch the prospect simultaneously. The meeting goes off without a hitch. The video quality and connection are just as reliable as in your office, and you are able to conduct business more efficiently.
This is the future with 5G smart transportation.
During CES 2019, experts, technology innovators, and company leaders unveiled the latest breakthroughs, navigating the way toward the future of smart transportation. Here are major themes attendees geared up for:
ACCELERATED PRODUCTIVITY
Autonomous cars, service vehicles, and drones will soon be commonplace. Edge computing and V2X communications, which require connected IoT sensors and software providers to track those sensors, will enable people to save time on the road and spend more hours on pressing priorities. In fact, research from Carnegie Mellon University’s study on smart traffic signals indicates that 5G connectivity can shorten commutes by 26%. MicroSNAP, Rinspeed’s autonomous EV with interchangeable bodies—such as van or passenger bodies—help efficiently meet delivery and transportation demands.
CES Speaker of Note: Victoria Rege, Head of Strategic Partnerships, Graphcore. AI Use Cases: Health, Mobility, and Cybersecurity.
FUELED INNOVATION
5G technology will reinvent transportation. Secure and sliceable 5G networks will power innovative vehicle hardware and software that lays the groundwork for a new passenger economy—one that’s estimated to reach $7 Trillion by 2050. With mobility-as-a-service (MaaS) on the horizon, new opportunities are emerging. For example, SoftBank and Toyota announced MONET, a joint venture that will enable customizable, self-driving vehicles to provide smart mobility services like mobile pizza ovens or shoe stores on the go.
CES Speaker of Note: Dr. I.P. Park, President and CTO, LG Electronics. Pre-show keynote.
SHORED UP SAFETY
5G networks will supercharge data speeds. With information poised to flow 10X to 100X faster than today, connected vehicles are going to dramatically increase response times and operational capabilities. In the U.S., deploying autonomous safety features like blind-spot detection or collision braking has the potential to save 11,000 lives annually. Companies are creating the tech now. For example, Bosch is developing V2V communication systems for motorcycles, which could prevent 1/3 of all motorcycle accidents. In the 5G future, the technology used to increase safety must also be protected. Saferide Technologies provides cybersecurity solutions for connected and autonomous vehicles. Gil Reiter, Vice President of Product Management and Marketing, discussed machine learning and artificial intelligence at CES.
CES Speaker of Note: Gretchen Effgen, VP Partnerships, nuTonomy. Connecting the Autonomous World.
STREAMLINED SUSTAINABILITY
5G smart transportation will set strategic traffic management in motion. V2X communication with smart cameras and sensors can empower cars to reroute around traffic accidents and sail into open parking spaces. Fleets of vehicles will be able to move in aerodynamic platooning formations, which lowers fuel use by 10%. With fewer cars on the road in general, we’ll dramatically reduce our collective carbon footprint. Sundip Doshi, Founder and CEO of AerNos tells PMG, “Nano gas sensors will revolutionize how we monitor air quality and other dangerous gases in our cities, cars and transportation systems. Tiny, affordable and sensitive, for the first time we will have granular real-time data about what’s in our air and this will power better decisions that will improve health and safety.”
CES Tech to Watch: AerIoT, a nano gas sensor module from AerNos, Inc., integrates into IoT devices within automobiles to accelerate smart air-quality monitoring and hazardous gas detection. Sundip Doshi, Founder and CEO, spoke during the “Fueling Big Cities” session.
SMART CITIES
A perfect storm for preparedness
You’re at work in city hall when a weather alert pings your smartphone. Hurricane Lisa is on its way. The entire city management staff is trained to handle the event, having completed AI-powered simulations to improve response times and streamline resource dispatching. Thanks to predictive analytics leveraging IoT data on city infrastructure from previous natural disasters, your emergency response team anticipates block-by-block occurrences with extreme accuracy and strategically enacts preventative measures. 5G enables you to seamlessly deliver real-time updates to other departments and the general public. When the storm finally settles, costly damages have been minimized and more people kept safe.
This is the future with 5G smart cities.
During CES 2019, experts, technology innovators, and company leaders unveiled the latest breakthroughs laying the foundation for the future of smart cities. Here are major themes attendees prepared for:
IoT PROLIFERATION
5G will facilitate the affordable production and rollout of connected sensors throughout smart city infrastructure. By 2020, 40% of the world’s 50+ billion IoT sensors will be located in urban areas. The sensors will provide access to massive amounts of data to enhance decision-making in city planning—and help cities and the businesses that operate within them run smoother, safer, and more efficiently. Companies such as Energy Technology Savings are laying the groundwork, outfitting commercial and residential buildings with smart building technology.
CES Speaker of Note: Davie Sweis, VP, Global Digital Business, Head of Information Technology, Americas Region at Bosch. IoT to the Max, Thanks to 5G.
PUBLIC-PRIVATE PARTNERSHIPS
5G will open the floodgates for innovation. In fact, global investment in smart city technology—drones, robots, sensors, and more—will reach $158 billion by 2022. Bringing the future to bear requires all hands on deck. Companies who create game-changing technologies will collaborate closely with the cities that employ those technologies. Even now, AT&T and Los Angeles are discussing how to work together to improve traffic and public safety in the California city. From a city experience perspective, as innovations manifest in sectors such as retail (e.g., pop-up stores), cities and businesses will work together to optimize citywide operations. They’ll explore how to make the most of tech from companies such as USA Technologies, which empowers secure and unattended cashless transactions.
CES Speaker of Note: Tracey Wiedmeyer, Chief Technology Officer, InContext Solutions. Modeling Shopping Experiences Before they Happen.
IMPROVED RESILIENCY
5G will empower city leaders with smart, connected technology to protect the planet and its people—even when faced with adversity. Future solutions will address energy and sustainability, communication redundancies, water crises, disaster response and recovery, disease outbreak, cybersecurity, and more. Curt Lefebvre, CEO of nDimensional, spoke about Cyber Network Security at CES. When it comes to sustainability, 5G smart cities will deploy smart meters in homes and connected light posts on streets to conserve power—and lower the 2/3 of the world’s energy that cities currently consume. In the industrial and manufacturing sectors, technology such as Honeywell’s Connected Plant Technology, which leverages wearables for field workers, will enhance safety day to day.
CES Speaker of Note: Bob Lord, Chief Digital Officer, IBM. The Unsung Heros.
FASTER MOVEMENT
The gigabit speeds and ultra-low latency of 5G networks will supercharge intelligent transportation systems (ITS), which will merge information from stop lights, traffic cameras, and street-embedded sensors to transport people with greater efficiency. Companies such as Rhythm Engineering are providing the traffic control systems to make real-time priority decisions at intersections and help streamline traffic flow. For drivers and passengers, advancements to streamline their experience are proliferating. Clinc delivers conversational AI for automotive, which empowers users to seamlessly inquire about, interact with, and utilize the technology within their car, through voice. Overall, the ITS market is projected to grow by 12.7% in the next five years.
CES Speaker of Note: Sherrell Dorsey, Founder of BLKTECHCLT and ThePLUGDaily.com. Ready for the 5G Wireless Revolution.
CONNECTED HEALTH
Expert care, anywhere in the world
You are wheeled into the hospital operating theater of a small American town. Your surgeon prepares to perform a complex robotic procedure for the first time—but she’s not alone. She’s called in an expert from thousands of miles away to attend the surgery virtually. The expert offers advice and even steps in to operate the robot, enabled by cameras that stream HD video and augmented reality (AR) overlays that deliver information and scans in near real-time. The two surgeons work together to provide you with the highest quality of care. After an effective and efficient procedure, you awake to the prognosis of an easy, speedy recovery.
This is the future with 5G connected health.
During CES 2019, experts, technology innovators, and company leaders unveiled their latest breakthroughs at the heart of the connected-health future. Here are major themes attendees checked up on:
ENHANCED OUTCOMES
5G technologies will unlock a wealth of patient data and expand our understanding of human health by leaps and bounds, evolving preventative care and increasing longevity. AI will contribute to decision-making at gigabit speeds, empowering emergency responders to act fast in crisis situations and save more lives. Right now, companies are jumping to create the tech that will improve health. In March 2018, Royal Philips, a global leader in health technology, launched HealthSuite Insights, which gives industry professionals access to advanced analytic capabilities and promotes the adoption of AI in healthcare. Nathan Treloar, President and Co-founder of Orbita, tells PMG, “Voice-powered virtual assistants are transforming digital healthcare by reducing one of the biggest barriers to better outcomes—patient engagement.” By 2025, the overall compound annual growth rate (CAGR) for the Global Healthcare IoT Market is forecasted to reach 28%.
CES Speaker of Note: Nathan Treloar, President & Co-Founder, Orbita. The Extraordinary Future of Voice Tech.
PROACTIVE PATIENT CARE
Advances in smart sensors and fabrics, wearables, and diagnostic solutions will enable medical providers to deliver personalized and preventative care. Doctors will compile extensive patient data, monitor chronic conditions from afar, and share large imaging files in real time. With the massive amount of data that will need to be captured, transmitted, analyzed, and secured, cloud, SaaS, and sensor solutions are proliferating. Dr. LeBoeuf, founder of Valencell—a company that develops biometric sensor technology for wearables—will be showcasing how the technologies operate at CES. “Along with our partners at Sonion,” he says, “We’re demonstrating advanced wearable and hearable sensors and components that are enabling cutting-edge devices, such as hearing aids that can measure vital signs and monitor health conditions.”
CES Speaker of Note: Colin Anawaty, Executive Director, AthenaHealth. Tech Revolutionizing Medicine–If We Let It.
EQUITABLE ACCESS
Digital health technologies will continue to enhance quality of life regardless of age or disability. Moreover, 5G networks will extend access to medical tech, expertise, and treatment. Right now, physicians ranking in the top 20% of their field are disproportionately located in metro areas. With the convergence of wireless, computing, and the cloud, medical specialists will use technology to monitor and treat patients across geographies through telemedicine—dramatically reducing barriers to care. Click Therapeutics is a company that currently develops software-as-prescription medical treatments for people with unmet needs.
CES Speaker of Note: Dr. Justin Barad, Co-founder and CEO, Osso VR. Beyond Gaming: XR Gets Down to Business.
A PROGNOSIS FOR SAVINGS
Connected health technology will disrupt the systems and processes that have defined the healthcare industry for decades. The result will be an infusion of unparalleled efficiency. With enhanced access to data, patients will be better equipped and healthcare providers will reduce administrative burden and cost. Ardy Arianpour, CEO and Co-Founder of Seqster, a company that enables the aggregation of patient data all in one place, tells PMG, “We created the platform and technology to put the consumer at the center of their health and empower them to disrupt data silos.” Digital tech, AI, and automation will enable smarter, faster decision-making and ultimately save hospitals, doctors, and patients time and money. All in all, global health costs could be reduced by up to $1.2 trillion.
CES Speaker of Note: Ardy Arianpour, CEO and Co-Founder, Seqster. Peek Into Seqster as They Unite the Superpowers of Health Data and Genomics.
SMART HOME & MEDIA
From watching the big game, to living it
You’re watching the World Cup finals. The experience is amped up like never before. 3D immersive video with flawless graphics lets you see the sweat drip down the players’ faces. You hit replay and study the latest goal in the living room, which has been transformed into a live-action field. Information overlays deliver stats and game analysis in real time. Your home’s 5G fixed wireless connection powers ultra-fast and ultra-high-quality media. The experience is more like playing the game than watching it.
This is the future with 5G smart home and media.
During CES 2019, experts, technology innovators, and company leaders unveiled their latest breakthroughs, building the future of smart home and media. Here are major themes attendees watched for:
5G FIXED WIRELESS
5G fixed wireless promises to deliver 1 Gbps data speeds, which are well ahead of current broadband standards and can enhance the smart home experience. The technology will power all the smart devices in a user’s home—smart appliances, smart furniture, smart security cameras, and more—supercharging the ability to make life easier, safer, healthier, and happier. Product innovators are already propelling the future. PERFECT is the leading AR provider for beauty brands, outfitting technologies such as augmented makeup mirrors and skincare AR. IoT is also being integrated into consumer goods and supply chains. Jason Rutherford, Executive Vice President & Chief Revenue Officer of Kore Wireless spoke about how IoT transforms supply chains for retail and consumer goods. Verizon has already released its 5G Home solution and AT&T will deploy its own late in 2019.
CES Tech to Watch: Intellithings’ RoomMe is the first solution to enable person-specific, room-level presence-based operations of IoT smart home devices to automatically adjust to personal preference.
REVOLUTIONIZED AR/VR
In 2020, 64.9 million virtual reality headsets will be shipped to users on the verge of a mind-blowing evolution. 5G and mobile edge computing will provide the low latency, ultra-high speed and capacity to finally overcome network roadblocks that have limited AR/VR in the past, unlocking a new level of potential. For example, gaming will become incredibly immersive and lifelike, especially with the advent of highly responsive haptic suits that introduce a sensory component. Companies are already empowering media companies to tap into the power of tech innovation. VNTANA creates interactive hologram experiences for brands. Nokia Media Technologies enable high-end 3D audio recording and more. Paul Melin, Nokia’s VP of Digital Media, spoke about the future of entertainment and AI at CES.
CES Speaker of Note: Raffaella Camera, Global Head of Market and Innovation Strategy, Accenture Extended Reality. The Immersive Media Leadership Think Tank: AR/VR/MR.
AUTOMATED SYSTEMS
WiFi and 5G will work together to support the seamless connectivity of fully integrated smart homes. AI and machine learning will enable devices to understand usage behavior and adapt to user preferences and patterns. This will lead to a 5G future with smart living spaces that not only respond to the needs of every family member—but also anticipate them. As more devices are being designed to work together to simplify home management, tech companies are developing software and tools to manage them. Google, for example, recently released its Google Home Hub. Overall, the home automation system market size is projected to reach $123.6 billion by 2026. While homes are poised for automation, so are the systems retailers use to sell products and services used in homes. Rubikloud delivers a cloud-native machine learning platform that empowers retailers to optimize supply chain and offer 1:1 content recommendations in traditional and real-time channels. Derrick Khoo, Director of Product Marketing, answered the question at CES, “Can Robots and Automation Revitalize Retail?”
CES Speaker of Note: Dr. Lisa Su, AMD President and CEO. Keynote Address.
OPTIMIZED DESIGN
5G will provide a failsafe for WiFi, giving homeowners peace of mind that important applications like home security will run without interruption. In addition, it will enhance those technologies and make them more effective. For example, 5G will deliver the low latency needed for ultra-responsive security use cases like real-time notifications about who is at the front door. It will also empower smart homes with the ultra-high capacity to handle massive amounts of data and support predictive analysis and machine learning, which will optimize devices such as smart HVAC systems and help reduce energy use and costs for homeowners.
Tech to Watch: EXOS from Calix gives CSPs a platform to provide consumers with rich smart home management.
THE WIRELESS INDUSTRY
Access for consumers, opportunity for providers
A year has passed since the major telecom company where you work rolled out its 5G service—and it’s your job to report back on progress. You present figures that reveal how 5G empowered your company to better monetize network assets and roll out new services in a fraction of the time. You give an example of how opportunistic device connectivity to licensed and unlicensed spectrum in mid- and high-band ranges introduced multiple new business opportunities. Next, you share how your customers have been delighted by the ability to access on-demand information and entertainment like cloud gaming at 10s of Gbps anywhere, anytime. The results are more than promising—and they’re only just beginning.
This is the future with 5G-powered wireless.
During CES 2019, experts, technology innovators, and company leaders unveiled the latest breakthroughs, signaling the future of the wireless industry. Here are major themes attendees plugged into:
ONE SUBSCRIPTION
An ultra-reliable, incredibly fast 5G home connection will enable a host of smart devices and the streaming of high-bandwidth content. Consumption of rich media like 8k video, cloud gaming, and VR will skyrocket because of fixed wireless access in the home, which is expected to be among the earliest commercial use cases in the U.S. In fact, by 2022, streaming video is expected to generate a revenue of $83 billion. Verizon is already rolling out 5G home packages for early adopters, and T-Mobile expects to have 1.9 million 5G home subscriptions by 2021. In the future, carriers may explore the potential to bundle fixed wireless and smartphone plans to streamline packages for consumers.
CES Speaker of Note: Hans Vestberg, Verizon CEO. Keynote Address.
ENHANCED MOBILITY
Ubiquitous 5G connectivity can eradicate current pain points like switching from WiFi to LTE on a mobile phone. Connected PCs will allow users to seamlessly connect to 5G networks and provide mobile access to data-intense activities like cloud gaming. In 2022, immersive media, including VR and cloud gaming, will generate $13 billion, driving demand to extend these experiences to mobile devices. Companies such as Unity, which delivers the world’s leading real-time engine for a variety of applications, will power the proliferation of gaming and branded ads on mobile devices. A growing number of manufacturers, including Microsoft, Dell, and HP, have partnered with Intel to develop connected PCs, expected to launch in late 2019. The Intel XMM 8160 Multimode Modem, which supports 5G NR and legacy modes in one chipset, is also expected to ship in early 2019.
CES Speaker of Note: Tony Parisi, Head of AR/VR Brand Solutions, Unity Technologies. AR/VR/MR Think Tank: Top Technology and Entertainment Companies.
NETWORK TRANSFORMATION
Although a huge benefit of 5G is the ability for end users to cut cords and maintain connectivity, that connection still depends on the hard-won transformation of the wireless ecosystem. This requires industry collaborations. For example, the Intel Mobile Trial Platform allows partners like Nokia and Ericsson to take prototype technology into real-world settings to ensure the evolving infrastructure can be built in parallel to support 5G technology. With a transformed network, AI-powered and intelligent devices, driven by tech such as CEVA’s signal processing platforms and AI processors, will proliferate. For businesses, 5G will proliferate emerging technologies such as blockchain, infusing them with new potential. Bloq Enterprise delivers a fast, reliable, and comprehensive system for blockchain management to accelerate development processes and lower total cost of ownership. The 5G future is already upon us. AT&T’s 5G rollout approach is bringing 5G to 19 U.S. cities in early 2019.
CES Speaker of Note: Rene Haas, President, IP Products Group, ARM. 5G Supporting Edge Computing.
ARE YOU PREPARED TO CAPTURE THE 5G OPPORTUNITY?
5G is unleashing a wave of innovation that will have a profound effect on the global economy. Whether cloud service provider, SaaS company, IoT device manufacturer, or wireless provider, businesses that get in on the ground floor will embed their products and services in a value chain that’s estimated to reach $2.5 trillion by 2023.
What does your 5G marketing strategy look like?
About PMG
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