Achieve the upperhand with a watertight go-to-market strategy.
Identify your place in the market, narrow in on strategic personas, and develop targeted content and demand generation strategies to ensure launch success.
A strong go-to-market strategy provides a marketing framework from which to build a launch campaign that takes into account your brand's place in the market, the differentiating factors of your product or service, as well as your target audience in order to ensure campaign creative and content is optimized for across all distribution channels. PMG creates a roadmap for targeting buyers and launching campaigns of all kinds, including B2B demand generation.
To have a great understanding of your target audience, you need to go beyond basic demographic information. Developing custom buyer personas provides your team with the details around your audience's motivators and challenges. This practical information is necessary to guide the creation of a unique value proposition and messaging that will deliver leads. PMG develops personas in-house, and then uses this information to drive B2B marketing programs and campaigns.
Your go-to-market strategy also guides the tactics used to execute programs. All strategic inputs are documented to ensure that your team has considered all of the market factors that will affect the buying process, or sales cycle, including pricing, positioning, non-digital components like live events or direct mail, and email communications.
Go-To-Market Strategy in Action
HTC GTM Process: Developed a comprehensive standard set of processes and tools for launching products with carriers and retailers, creating new efficiencies and streamlining communications. This new process became the standard operating procedure for launching products.
ZTE New Phone Launch: Developed the launch campaign, messaging, training and creative look and feel for the launch of a new ZTE mobile device.
AT&T Partner: As a strategic partner, PMG provided go-to-market strategies and launch plans for various manufacturers vetted within AT&T’s Connected Devices Group.
Bring Your High-Value Target Accounts Front and Center
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