Blog Post

“Powered by SaaS” B2B Marketing Campaign

GoodData, a BI (business intelligence) SaaS provider, wanted to build a differentiated narrative around its position and drive awareness, engagement, and ultimately, sales of its “Powered by SaaS” product for Independent Software…
PMG
July 12, 2018
Global Messaging and tech corporate presentation example Blog Post

Global Messaging for a Tech Behemoth

Our team's in-house high tech subject matter expertise is what many of our clients have come to rely on over the years. Whether it's distilling complicated subjects into compelling content,…
PMG
October 8, 2017
GoTransverse Campaign Strategy for the SaaS Vertical Blog Post

Campaign Strategy for the SaaS Vertical

Gotransverse asked PMG to create a comprehensive Account-Based Marketing (ABM) framework and campaign, with a list of recommended strategies for each tier of targets, based on level of effort and…
PMG
July 26, 2017