Account-Based Marketing Framework & Campaign

Project Detail:

goTransverse, a cloud-based billing solution for enterprise companies in IoT, media, utilities, cloud software, and more, was achieving accolades for their products but needed to create more market awareness and drive more leads, particularly in targeted verticals.

Program Elements
  • Ideal Customer Profile
  • ABM Framework
  • MarTech Stack Evaluation
  • ABM Campaign Strategy
  • Content Development
  • Landing Page Design
  • Digital Advertising

PMG's first-hand knowledge of the B2B tech landscape was invaluable in driving our transition to an Account-Based Marketing strategy.

Allison DancyVP of Marketing

Objective

PMG created a comprehensive Account-Based Marketing (ABM) framework and campaign, with a list of recommended strategies for each tier of targets, based on level of effort and expected return. As part of the framework development, PMG conducted a comprehensive analysis of goTransverse’s marketing technology (MarTech) stack, providing a list of recommended solutions to support their ABM efforts.

Our Process

PMG’s campaign strategy for the SaaS vertical included a content roadmap that leveraged existing and new content at every stage of the buyer’s journey. Beyond producing five original pieces of content, PMG designed a custom content hub within Triblio (goTransverse’s new ABM platform) to maximize conversion rates, and created dozens of digital ads to support the program across multiple channels.

Objective

Track Any Task

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane.

01

Improve Your Day

The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen.

02

Put A Smile On

It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life.

See It In Action