OneTouchPoint, with more than 40 years of experience providing printing and related managed services for enterprise organizations, was in the midst of a transformation. Facing market decline due to shifting business demands, the company decided to reposition itself by putting its new U.Connect brand and campaign management platform at the heart of its strategy.
”PMG really understands how to find the red thread, telling a cohesive and compelling story that brings forth your brand value in a unique way. They are SO good!Clare CorriveauDirector of Demand Gen, OneTouchPoint
PMG worked with OneTouchPoint to develop a new messaging platform, brand book, and a series of assets, including a one-sheet, ebook, case study, executive blog, and email campaign, to introduce the company’s new, modern brand and story to the world.
The launch of OneTouchPoint’s new brand and messaging platform was a hit, positioning the company to succeed in a legacy market undergoing rapid change. Customers can now see OneTouchPoint as their one-stop resource for modern campaign management.Read the Full Case Study
What We Delivered
Messaging & Brand Development
PMG began by developing a brand messaging platform, repositioning OneTouchPoint as an end-to-end partner for organizations seeking brand excellence while optimizing for efficiency.
The key message, translated into an internal messaging document and comprehensive brand book, was:
Form. Meet Function.
OneTouchPoint. One Partner for the Flawless Execution of Modern Marketing Programs at Scale.
With the brand messaging platform in place, PMG turned its attention to creating a content foundation that would allow OneTouchPoint to engage its existing customer base in a new way and support integrated campaigns targeting potential clients for its U.Connect platform and related services.
PMG crafted a series of assets touching each stage of the buyer’s journey, including a corporate one-sheet, an ebook on the importance of centralizing marketing efforts, and a case study featuring a Fortune 500 telecom provider.
Brand Launch Communications
The launch of the new brand was a momentous time in OneTouchPoint’s long and rich history, and the team wanted to make sure it got the attention it deserved.
PMG worked with internal stakeholders to bring the new brand to life with an executive blog post from their CEO, a four-touch email campaign, and three new pieces of content.
As a final step, PMG crafted a sales playbook, empowering OneTouchPoint’s team to follow up on the email outreach with LinkedIn messages, phone calls, and more with a cohesive message that brought the new brand story (and value) home.
See How We Helped OneTouchPoint Penetrate New Markets
”PMG brought OneTouchPoint’s myriad legacy services together with digital-first messaging that highlighted its U.Connect platform to capture the attention of a new generation of clients.Director of ContentPMG
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