GoodData, a business intelligence software-as-a-service (SaaS) provider came to PMG for an integrated campaign supporting their “Powered by” product for Independent Software Vendors (ISVs). The goal was to build a differentiated narrative around GoodData’s position and to drive awareness, engagement, and ultimately, sales.
Our team concepted and designed a unique 80’s “8’bit” style design centered around an interactive online gaming experience that challenged prospects to take their business to the “next level” with embedded analytics.
The integrated cross-channel campaign was the first of its kind for GoodData, and was so successful that nearly three years later, it remains active. To date, the DataLand online experience has generated more than $8M in pipeline and $3.4M in annual recurring revenue.
BI & Data Analytics
- B2B Content Marketing
- Campaign Management
- Go-To-Market Strategy
- Marketing Strategy
- Messaging & Positioning
- Digital & Social Strategy
- Sales Enablement
- SaaS Marketing
What We Delivered
From the development of a solutions partner program and interactive online gaming experience, to social selling tools, buyer's guides and email campaigns, our team worked tirelessly to pack the GoodData team's arsenal full of creative and integrated sales and marketing collateral to drive new business.
PMG concepted and designed a unique 80’s “8’bit” style design centered around an interactive online gaming experience that challenged prospects to take their business to the “next level” with embedded analytics. Upon arriving at the page, visitors were enticed to pick one of five players representing GoodData’s target buyers (CEO, CFO, VP Product, Product Manager, Developer).
Choosing a player launched the gaming experience, which could be navigated by answering a series of “challenge questions” about how to monetize data. Each question included a call to action to fill out a form for a related eBook with more detail on the topic.
The more than 30 integrated online form fills on the microsite drive more activity than any of GoodData’s other online assets combined, apart from their product demos.
The DataLand gaming experience promoted five eBooks that were customized around each of GoodData’s defined buyer personas. PMG developed more than 100 pages of custom content for the five books, along with original graphics and illustrations.
Once the video, gaming experience, and eBooks were complete—PMG turned its attention to creating a series of promotional materials spanning print, social, digital and email to drive traffic to the site.
From the Client
”The digital experience PMG built for our 'Powered by' SaaS offering has been a top performer—integrating an interactive gaming experience with compelling content to drive lead gen and conversion.Jeff MorrisVP Marketing, GoodData
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