The Challenge
Resources Global Professionals (RGP), a leading global consulting firm with more than 4,000 employees worldwide, was in the midst of a transformation. Poised for growth, the company needed to enable consistent and cohesive marketing communications, and arm sales for success.
The company needed help building marketing and sales enablement assets, including developing a core set of buyer personas and a series of campaign strategies that would communicate the value of the company’s advisory, project-based, and staffing services to executive buyers.
”PMG brings not just agency expertise to the table, but also insider knowledge of B2B enterprise marketing. I’d highly recommend PMG to any company looking to drive lead gen, and meet revenue goals with creative content and campaigns!
Meredyth JensenVP Revenue Marketing, RGP
The Solution
PMG generated data-driven strategies and programs to help RGP align marketing with revenue goals and drive lead generation. Leveraging our deep expertise in marketing and sales enablement, PMG took the lead in helping RGP define its core set of buyer personas and messaging.
We then crafted a series of marketing and sales enablement assets, including developing a series of campaign strategies that would communicate the value of the company’s advisory, project-based, and staffing services to executive buyers. We also established the necessary MarTech foundation to help RGP reach its high-potential accounts.
The Solution
PMG generated data-driven strategies and programs to help RGP align marketing with revenue goals and drive lead generation. Leveraging our deep expertise in marketing and sales enablement, PMG took the lead in helping RGP define its core set of buyer personas and messaging.
We then crafted a series of marketing and sales enablement assets, including developing a series of campaign strategies that would communicate the value of the company’s advisory, project-based, and staffing services to executive buyers. We also established the necessary MarTech foundation to help RGP reach its high-potential accounts.
The Result
PMG’s revenue marketing program resulted in $7M in additional pipeline for RGP.
Read the Full Case StudyWhat We Delivered
Buyer Personas & Messaging
Developed a group of unique buyer personas. Conducted stakeholder and customer interviews to inform the personas, which included demographics, a “day in the life,” business drivers, objections & answers, KPIs, content recommendations, sources of information, messages, and more.
ABM Framework
PMG developed a 3-tier ABM framework and campaign strategy to target key decision-makers at 9 high-potential accounts in the healthcare vertical.
First Meeting Deck & PPT Template
PMG concepted, copywrote and designed a new first meeting presentation to enable RGP’s sales team for success. Included new messaging, corporate positioning, solutions overviews, persona and vertical focused slides, and customer success stories. Extrapolated that presentation into a new corporate PowerPoint template, including multiple customizable graphics and charts, as well as approved stock imagery for maximum flexibility.
Executive Town Hall Presentation
Our team concepted, developed, and designed (with original artwork) an executive town hall presentation for RGP’s new VP of Revenue Marketing.
Vertical Marketing & Sales Strategy
PMG developed comprehensive campaign strategies to promote two of RGP’s core vertical business practices—Lease Accounting and Healthcare. Strategies included overarching messaging, a content gap analysis and roadmap, demand generation campaign frameworks, and creative concepts for the execution of highly-customized ABM programs targeting RGP’s high-potential accounts.
MarTech Stack Evaluation
Performed an audit of RGP’s marketing tech stack and martech vendor list. Made recommendations for what vendors/solutions to remove, replace, and/or add. This evaluation provided RGP all of the tools it needed to execute strategic marketing activities.
See How We Generated $7M in Additional Pipeline for RGP
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