The Objective

Spokane International Airport has relied on the team at PMG for years to deliver exceptional, world-class campaign creative, paid social and co-branded advertising campaigns with the major airlines.

The team at PMG manages the media buys and campaign creation and optimization for the airport’s paid social campaigns advertising non-stop routes on the major airlines.

From campaign conceptions and demographic targeting strategies, to campaign setup, execution and optimization, our team is the go-to partner for the airport.

Spokane international airport logo
Client
Spokane International Airport
Industry
Transportation
Services
  • Creative
  • Campaign Management
  • Digital & Social Strategy

What We Delivered

From advertising campaign concepts, messaging and digital creative, to outdoor advertising and media buys, our team offers full-spectrum campaign management support for the international airport.

Alaska Airlines

Developed a creative marketing campaign to promote the seasonal nonstop  flight from Spokane to Anchorage on Alaska Airlines. Campaign included the creative design and placement of digital and print ads, outdoor and vehicle graphics.

Spokane International Airport Alaska Airlines Bus Wrap, Digital Ads, and Paid Social

United Paid Facebook

Developed a creative campaign that used both still images and GIFs to appeal to the best of Chicago, San Francisco and Spokane to increase travel on United’s nonstop flight. Quick daily flights encouraged leisure travelers to “reboot” and relax on quick weekend getaways. The campaign was designed around Facebook social ads targeted to demographic, purchase behavior and leisure activity interest parameters. PMG ideated, developed, executed, managed and optimized the campaign and the media buy through Facebook Ads Manager.

American Paid Facebook

Developed a creative campaign that used both still images and GIFs to appeal to the best of Dallas and Spokane to increase travel on American’s nonstop flight. Quick daily flights encouraged leisure travelers to “reboot” and relax on quick weekend getaways. The campaign was designed around Facebook social ads targeted to demographic, purchase behavior and leisure activity interest parameters. PMG ideated, developed, executed, managed and optimized the campaign and the media buy through Facebook Ads Manager.

American Airlines

Researched, scheduled and placed a 6-month advertising campaign promoting the new round-trip nonstop flight from Spokane to Dallas on American Airlines. Campaign included a digital schedule with OTAs and ad networks, paid social on twitter and Facebook, outdoor and radio.

Delta Airlines

Developed a creative campaign that captured the best of L.A. and the best Spokane to increase travel on Delta’s nonstop flight. Quick daily flights encouraged business travelers to take the meeting and be home before bedtime. The campaign included a digital media spend through a group of OTAs.

United Airlines

Built design concept to promote new nonstop flights from Spokane to San Francisco and Chicago on United Airlines. Campaign included the design of  digital, social, outdoor and print for placement within a strategically crafted media plan that built awareness of these flight offerings throughout the greater Spokane region

From the Client

PMG has created and executed a number of digital and social campaigns for us. Not only are they eye-catching, each campaign has consistently garnered higher than average engagement analytics. It’s more than just great click-through rates, it’s who we want to reach.

Todd WoodardDirector of Marketing & Public Affairs, Spokane International Airport

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