The Objective

Just three short weeks ahead of SXSW—one of the largest domestic events for emerging technologies—moovel came to PMG in a crunch. They needed a creative strategy and an air-tight plan to “Wow” a bevy of German journalists with an exclusive all-day event on location in Austin, Texas, and they needed it now.

PMG concepted moovel’s “Future of Urban Mobility” event, introducing 35 key journalists to moovel’s brand and its leadership with creative solutions that illustrated its value propositions at every touchpoint.

Our team produced the entire event including boots-on-the-ground coordination at the live event. From the event space design, van wraps and premium branded B2B leave behind collateral, to customized gift bags and creative presentations, the PMG team delivered a fully-branded, unforgettable seamless experience for the journalist targets.

Client
moovel
Industry
SaaS

Transportation

Services
  • B2B Content Marketing
  • Campaign Management
  • Creative
  • Messaging & Positioning
  • SaaS Marketing

What We Delivered

An unforgettable, fully-branded SXSW event for a selected group of the German press. From live event production and custom van wraps, to creative presentations and leave behind collateral, PMG delivered on every aspect of the event.

Campaign Concept

Concepted moovel’s “Future of Urban Mobility” event, introducing 35 key journalists to the moovel brand and its leadership with creative solutions that illustrated its value propositions at every touchpoint.

moovel deck mockup making waves in urban mobility, showing transportation options
moovel south by southwest like a local poster mockup inspiration ideas

Event Production

Designed and produced the event space and provided on-site coordination and production.

moovel south by southwest like a local poster mockup inspiration ideas

Branded Experience

Produced custom van wraps, leave behind collateral, signage, product briefs, gifts and more.

moovel van wrap using #moovelme hashtag
Moovel Presentation example for an event overview for SXSW

Creative Presentations

Created and designed creative presentations for use throughout the event by the company’s leadership team.

Moovel Presentation example for an event overview for SXSW

From the Client

PMG was absolutely amazing—able to ensure a flawless event that met and exceeded the Mercedes Benz standard, even on an incredibly tight timeline.

C.PDirector of Marketing, moovel (North America)

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