The Objective
Just three short weeks ahead of SXSW—one of the largest domestic events for emerging technologies—moovel came to PMG in a crunch. They needed a creative strategy and an air-tight plan to “Wow” a bevy of German journalists with an exclusive all-day event on location in Austin, Texas, and they needed it now.
PMG concepted moovel’s “Future of Urban Mobility” event, introducing 35 key journalists to moovel’s brand and its leadership with creative solutions that illustrated its value propositions at every touchpoint.
Our team produced the entire event including boots-on-the-ground coordination at the live event. From the event space design, van wraps and premium branded B2B leave behind collateral, to customized gift bags and creative presentations, the PMG team delivered a fully-branded, unforgettable seamless experience for the journalist targets.
Client
Industry
Transportation
Services
What We Delivered
An unforgettable, fully-branded SXSW event for a selected group of the German press. From live event production and custom van wraps, to creative presentations and leave behind collateral, PMG delivered on every aspect of the event.
Campaign Concept
Concepted moovel’s “Future of Urban Mobility” event, introducing 35 key journalists to the moovel brand and its leadership with creative solutions that illustrated its value propositions at every touchpoint.
Event Production
Designed and produced the event space and provided on-site coordination and production.
Branded Experience
Produced custom van wraps, leave behind collateral, signage, product briefs, gifts and more.
Creative Presentations
Created and designed creative presentations for use throughout the event by the company’s leadership team.
From the Client
”PMG was absolutely amazing—able to ensure a flawless event that met and exceeded the Mercedes Benz standard, even on an incredibly tight timeline.
C.PDirector of Marketing, moovel (North America)
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