The Objective

For more than 10 years, PMG has served as a strategic partner to a Fortune 50 silicon chip maker, providing messaging, content, thought leadership, and more to key teams within the organization. This client came to PMG because of our agency’s rich heritage in tech and our team’s extensive knowledge of the wireless space.

We work with this client to help define and communicate the story of its best-in-class technologies, including standards, technologies, testing, trials, platforms, products, and solutions.

PMG’s work in crafting the company’s messaging has been translated across all of its communications channels–from web content, blogs, product content and webinars, to event demonstrations, video scripts, trainings, and more.

The company’s confidence in PMG’s ability to tell compelling stories about complicated, emerging technologies is so strong that PMG has become its preferred partner for executive thought leadership content, such as editorials, blog posts, and contributed articles. PMG’s capacity to deliver top-quality marketing content on often tight timelines has made the company a go-to resource, resulting in expansion into new groups and teams within the organization.

Client
A Fortune 50 Silicon Chip Maker
Industry
Emerging Technologies & IoT

Technology

Services
  • B2B Content Marketing
  • Go-To-Market Strategy
  • Marketing Strategy
  • Messaging & Positioning
  • Creative
  • Digital & Social Strategy

What We Delivered

Content marketing, thought leadership and social activations. Whether it’s messaging and positioning, content development, or writing executive blogs, our team provides executive-level messaging support for one of the largest tech companies in the world.

Messaging

Deliver comprehensive messaging frameworks and executive-ready keynotes for international trade show events and other high profile engagements.

Thought Leadership

PMG leadership was featured as a keynote speaker during the Sales and Marketing Summit for ~4000 global professionals, focusing on consumer market trends in the smartphone category.

Webinar Development

Developed a written and visual narrative for a webinar featuring complex, next generation technologies on behalf of the client’s leadership. Amplified registration and engagement with a complementary social media activation plan for maximum impact.

Webinar Example with Beautiful Powerpoint Designs

Executive Newsroom Articles & Blog Posts

From press releases, executive newsroom editorials and contributed articles, to executive white papers and product briefs, our team is the preferred messaging and content subject matter expert partner for this tech behemoth.  

Technical Illustrations & Infographics

Created illustrative product graphics for Intel’s blog and press distribution. Concepted, copywrote and designed an infographic, in addition to managing production of several large format versions of the asset to enable internal stakeholders to articulate the business benefits.

Event Demonstration Script

Created a script for an interactive presentation of 5G capabilities at an international trade show and conference.

From the Client

PMG's deep understanding of emerging technologies, and strategic content skill set have been invaluable to driving our position as a leader in 5G. They turn complicated concepts into messages and stories that move people to action.

Senior Marketer Our Fortune 50 Silicon Chip Maker Client

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