The Objective

The I-90 Aerospace Corridor—a network of organizations whose mission is to promote the aerospace industry and drive expansion of the supply chain along Interstate 90 from central Washington through northern Idaho to central Montana—was in it’s infancy when it engaged PMG to create a logo system, brand guidelines, graphics and brochures.

I-90 Aerospace Corridor
  • B2B Content Marketing
  • Creative

What We Delivered

Logo and brand development, brand guidelines, research and content curation, as well as brochure collateral.


Designed multiple logo options with the chosen concept using  the silhouette of a plane inside the shape of an interstate symbol. The wingspan is in the location of the dividing line of an actual interstate sign. Blue and gray represent sky and road.

i90 logo concepts with different layouts

Brand Book Guidelines

Developed logo guidelines that include formatting, typography, colors,  and and clear space for use in various applications and communications

Content Curation

Worked with members of the I-90 Aerospace Corridor to curate a collection of content, photography, quotes and statistical data to use throughout marketing collateral.

Overview Brochure

Provided recommendations and direction throughout the process of building this new brand and developing a comprehensive brochure for use at various national and international trade shows..

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Client Testimonial

We had a complex project with a number of different stakeholders and a tight time frame. The team at PMG showed superior project management, and we received a quality product with time to spare.

Mark NortonChair of Inland Northwest Aerospace Consortium

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