The I-90 Aerospace Corridor—a network of organizations whose mission is to promote the aerospace industry and drive expansion of the supply chain along Interstate 90 from central Washington through northern Idaho to central Montana—was in it’s infancy when it engaged PMG to create a logo system, brand guidelines, graphics and brochures.
- B2B Content Marketing
What We Delivered
Logo and brand development, brand guidelines, research and content curation, as well as brochure collateral.
Designed multiple logo options with the chosen concept using the silhouette of a plane inside the shape of an interstate symbol. The wingspan is in the location of the dividing line of an actual interstate sign. Blue and gray represent sky and road.
Brand Book Guidelines
Developed logo guidelines that include formatting, typography, colors, and and clear space for use in various applications and communications
Worked with members of the I-90 Aerospace Corridor to curate a collection of content, photography, quotes and statistical data to use throughout marketing collateral.
Provided recommendations and direction throughout the process of building this new brand and developing a comprehensive brochure for use at various national and international trade shows.
”We had a complex project with a number of different stakeholders and a tight time frame. The team at PMG showed superior project management, and we received a quality product with time to spare.Mark NortonChair of Inland Northwest Aerospace Consortium
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