HTC, a global smartphone manufacturer, came to PMG for a go-to-market strategy and multi-faceted, experiential marketing campaign that would engage decision-makers and influencers across channels while building awareness for consumer promotion.
As a byproduct of the campaign work, the comprehensive set of standard processes and tools that PMG developed for HTC to launch products with carriers and retailers, create new efficiencies, and streamline communications, became the standard operating procedure for launching products at HTC.
“I chose PMG because of their successful track record in promoting sell-through and brand share. They deliver outstanding strategic cross-channel marketing with measurable results.” — Jon Maron, VP Marketing, HTC North America
For a closer look at the go-to-marketing work PMG delivered for HTC, check out the full case study.