Blog Post

A FinTech Brand Relaunch and Demand Generation Campaign

By April 20, 2018 No Comments

CrowdStreet, a premium provider of online commercial real estate (CRE) investment offerings, came to PMG for support in rolling out a demand generation campaign in conjunction with its big brand relaunch. The company was updating its brand, supported by a new logo, tagline, website and business sub-brand and wanted to communicate the reasons behind the rebrand and the value it would bring to all its customers.

The campaign launched on-time and on-budget and fit in seamlessly with both the CrowdStreet marketing team’s own internal work and the efforts produced by CrowdStreet’s other marketing partners.

“PMG’s understanding of buyer personas and the buyer’s journey was pivotal in introducing our new brand to two distinct sets of customers and prospects. The integrated, cross-channel campaign they produced even incorporated influencer engagement, extending its reach and impact.” — Molly Moore, CrowdStreet CMO

For more of a deep dive on the work we do with this leading commercial real estate crowdfunding platform, check out this case study that goes into more detail about the digital and offline campaign we developed for their brand relaunch.