Blog Post

Campaign Strategy for the SaaS Vertical

By July 26, 2017 No Comments

goTransverse asked PMG to create a comprehensive Account-Based Marketing (ABM) framework and campaign strategy, with a list of recommended strategies for each tier of targets, based on level of effort and expected return. As part of the framework development, our team conducted a comprehensive analysis of goTransverse’s marketing technology (MarTech) stack, providing a list of recommended solutions to support their ABM efforts.

Next up was the campaign strategy. Our team put together a content roadmap that leveraged existing and new content at every stage of the buyer’s journey. Then, we got to work producing five original pieces of content and used one of the client’s newly acquired martech solutions (Triblio) to design a custom content hub to maximize conversion rates. Finally, we created dozens of digital ads to support the program across multiple channels.

For more of a deep dive on the work we do with this cloud-based billing solution SaaS provider, check out this case study that talks in more detail about the account-based marketing strategy and SaaS campaign we developed that ended up cutting their CPA costs big time.