Blog Post

Building Sales Enablement Tools for a Global Consulting Group

By June 8, 2017 No Comments

Resources Global Professionals (RGP), a leading global consulting firm with more than 3,400 employees worldwide, looked to PMG’s expertise in building marketing and sales enablement tools. The company wanted ways to establish a technological foundation that would support its efforts with marketing automation, as well as account-based marketing solutions to assist the company in executing targeted campaigns aimed at a select group of high-potential accounts.

We started with foundational messaging, corporate positioning and solutions overviews, and went on to develop the buyer personas and B2B content the Sales team there needed to close new business. Whether it was first meeting decks or customizable PPT templates, our team concepted, copywrote and designed collateral to enable RGP’s sales team for success.

For more of a deep dive on the messaging, positioning and sales enablement work we do with RGP, check out this case study that goes into more detail about our work an developing and building an end-to-end revenue marketing program to meet the company’s evolving needs.