Blog Post

Big Data B2B Content Marketing Program

For Integra, a cybersecurity and data networking provider, PMG developed creative ways to communicate the value of the company’s fiber-based networking solutions through the lens of the customer. Our team crafted a unique narrative and integrated outbound campaign around the theme of big data. PMG produced a B2B content marketing program and comprehensive distribution strategy.

In total, the campaign generated $9.6M in pipeline and $4.2M in annual recurring revenue.

 

For a closer look at the Big Data campaign, check out the full case study.