Content Marketing Campaign: Summiting the Mountain of Big Data

PMG produced a B2B content marketing program and comprehensive distribution strategy for Integra, a cybersecurity and data networking provider. The team developed creative ways to communicate the value of the company’s fiber-based networking solutions by crafting a unique narrative and integrated outbound campaign around the theme of big data.

In total, the content marketing campaign generated $9.6M in pipeline and $4.2M in annual recurring revenue.

For a closer look at the Big Data B2B Content Marketing Program, check out the full case study.