The era of generative AI is here. Since the launch and subsequent updates of OpenAI text-generator ChatGPT and image-generator DALL-E, the internet has been abuzz with viral experiments to determine what this technology is capable of and find out if it can “replace” us.
Industries that rely on writing and visual art—especially marketing and advertising—have been disrupted the most by generative AI. Marketers are experimenting with AI-generated blog posts, key art, and even entire campaigns anchored in the technology. Coca-Cola recently launched a campaign asking digital creators to use generative AI to make branded art.
As a B2B marketing agency, we noticed that the B2C world had openly embraced this new technology, but the B2B side has been rather quiet. So we asked OpenAI’s latest model, GPT-4, to do what we do for our clients: produce a highly effective B2B demand generation campaign, from brief to finished work, for a SaaS product.
We have the results. A few observations include:
- GPT-4 was able to produce a B2B demand generation brief, a blog, webinar ideas with industry influencers, an email sequence to promote the webinar, and LinkedIn ads with image directions in less than one workday.
- We found that GPT-4 is surprisingly good at understanding context and running with it.
- There are obvious shortcomings in the output that expert marketers will notice.
Download The B2B Marketing GPT-4 Experiment now to see the full campaign and our insights.