GTT, a multinational enterprise telecom provider, wanted a creative and unique B2B content marketing program to help land first meetings with busy CIOs. PMG began by outlining GTT’s core differentiators and concepting an account-based marketing campaign targeted at 300 enterprise-level CIOs.
The ABM campaign, which included a high-value direct mail gift, a 3-touch email cadence, two new pieces of B2B content, and leave-behind sales collateral for GTT’s sales team, resulted in a 20% conversion-to-meeting rate for GTT.
For a closer look at this B2B content marketing program, check out the case study.
