B2B Demand Generation:

Command attention to drive awareness and intent.

Grow

Acquire quality leads through focused targeting and original content while keeping a vigilant eye to prioritize quality over quantity.

Impress

Go beyond typical B2B demand generation with brilliant marketing that proves your company is an industry leader.

PMG has a team of B2B demand generation experts that strategize and execute to reach KPI goals at every stage of the marketing funnel

PMG develops highly-targeted B2B demand generation strategies that deliver quality leads at every stage of the buyer’s journey.

Real world marketing needs to be dynamic to meet the needs of your industry and targeted personas. As such, B2B demand generation is a living process and every new campaign is an opportunity for us to work with you to learn, optimize, and improve.

With a desire to shorten sales cycles and improve contract values, the quality of a lead takes a front seat at PMG. Lead quality is constantly top of mind and through the use of strategic frameworks we’re able to develop the type of programs and content that will resonate with your high-value target accounts.

Outstanding Results

B2B Demand Generation in Action

At PMG, we work as a partner to our clients to consider the realities of your industry and ideal buyer before setting your B2B demand generation strategy.

Example of a content marketing campaign to express your company story in your buyers language

Lead Generation Campaign: Developed a strategy and created premium content to reach SaaS executives through a custom content hub developed on Triblio, targeted emails, and digital ads.

Graphic showcasing designed campaign materials for GTT assisting with securing first meetings with targeted CIOs

Pipeline Campaign Targeting CIOs: Executed a highly-targeted ABM program that included a high-value direct mail gift as part of a comprehensive campaign targeting 300 enterprise-level CIOs.

Graphical showcase of nondigital marketing materials designed for CrowdStreet

Direct Mail Campaign: Developed and executed a direct mail campaign demonstrating how CrowdStreet helps investors “Build Wealth.” The campaign launched in tandem with digital elements to drive new investor business on the heels of the fintech’s brand relaunch.

Determine the most strategic approach to develop lead generating programs.

From the underlying digital strategy and identification of an influencer network, to the relationship-building plans and ideating key points of engagement along the buyer’s journey, our team applies years of high tech and SaaS subject matter expertise to generate B2B demand generation programs powerful enough to meet your organization’s revenue goals

Clients choose PMG because of our team’s ability to ramp quickly on new accounts. Our tech and SaaS subject matter experts work to understand our clients’ business thoroughly in order to operate as natural extensions of in-house marketing operations.

See how PMG worked with GTT to develop a successful demand generation program to connect with CIOs.

Check It Out

Achieve the upperhand with a watertight go-to-market strategy.

Organize

A flawless launch is the result of upfront strategic work and knowing how each detail of that strategy plays out in execution.

Target

Refine the vision for how your product fits in the market and identify your best buyers. Create effective content that moves buyers to action.

Identify your place in the market, narrow in on strategic personas, and develop targeted content and demand generation strategies to ensure launch success.

Cohesive Strategy

A strong go-to-market strategy provides a marketing framework from which to build a launch campaign that takes into account your brand's place in the market, the differentiating factors of your product or service, as well as your target audience in order to ensure campaign creative and content is optimized for across all distribution channels. PMG creates a roadmap for targeting buyers and launching campaigns of all kinds, including B2B demand generation.

Rich Personas

To have a great understanding of your target audience, you need to go beyond basic demographic information. Developing custom buyer personas provides your team with the details around your audience's motivators and challenges. This practical information is necessary to guide the creation of a unique value proposition and messaging that will deliver leads. PMG develops personas in-house, and then uses this information to drive B2B marketing programs and campaigns.

Comprehensive Approach

Your go-to-market strategy also guides the tactics used to execute programs. All strategic inputs are documented to ensure that your team has considered all of the market factors that will affect the buying process, or sales cycle, including pricing, positioning, non-digital components like live events or direct mail, and email communications.

Go-To-Market Strategy in Action

Go to market process example of a content strategy agency in Vancouver WA

HTC GTM Process: Developed a comprehensive standard set of processes and tools for launching products with carriers and retailers, creating new efficiencies and streamlining communications. This new process became the standard operating procedure for launching products.

ZTE product launch design inspiration with branding guidelines including phone product of the Obsidian Launch

ZTE New Phone Launch: Developed the launch campaign, messaging, training and creative look and feel for the launch of a new ZTE mobile device.

go to market strategy example of a creative concept for marketing smart technology

AT&T Partner: As a strategic partner, PMG provided go-to-market strategies and launch plans for various manufacturers vetted within AT&T’s Connected Devices Group.

PMG's first-hand knowledge of the B2B tech landscape was invaluable in driving our transition to an Account-Based Marketing strategy.

Allison DancyVP Marketing, goTransverse

B2B Demand Generation

From CPC and paid social, to B2B influencer marketing and partner program development, we ideate and execute on B2B demand generation programs that deliver highly targeted leads. Whether you’re looking to expand your in-house capabilities, or need to completely outsource your B2B demand generation efforts, PMG is equipped to round out your programs in whatever way best suits your organization’s needs.

If you’re seeking to evolve your marketing and sales strategy with a laser-focused B2B demand generation program, be sure to check out our comprehensive 44-page account-based marketing (ABM) guide.

Graphical showcase of PMG's Account-Based Marketing Guide

The guide contains a comprehensive introduction to ABM—from the basics all the way through detailed core concepts—and the four steps that are required to create, implement, and measure an ABM program. We also include a real-world case study featuring a SaaS company and a bonus section covering MarTech solutions for ABM.

Bring Your High-Value Target Accounts Front and Center

Get the ABM & MarTech Guide for B2B Demand Generation