There are limitless ways you can build your ABM program, so where exactly should you start? In this guide, you will peek under the hood of ABM to see how it all works while gaining some practical how-to knowledge around implementation, strategy and more.
Win Big With Account-Based Marketing
Evolve your marketing and sales strategy to the next level with this comprehensive guide to launching your own Account-Based Marketing program.
In this guide, you will get:
- A comprehensive introduction to the basics of ABM, which includes a quick introduction along with core elements and concepts
- The four steps to create, implement and measure your ABM program
- A case study that shows real-world ABM application for PMG client, goTransverse
- A bonus section that goes into more detail about MarTech for ABM