Account-Based Marketing (ABM):
Boost ROI with a laser-focused strategy to reach your high potential accounts.
Translate customer segmentation and competitive data into targeted messaging, content and creative for every channel.
Account-Based Marketing (ABM) has been shown to improve cost of acquisition, shorten sales cycle, and increase contract values. PMG can help you achieve these highly valuable results through careful planning and orchestration of marketing programs.
Leverage technology at every stage of your ABM program to identify target accounts based on revenue potential data. Beyond launching campaigns, personalizing content, and unifying data for transparent reporting, PMG can help with a full MarTech stack evaluation and recommended tool selection to ensure you are using the right tools from the start.
Sales is highly involved in the upfront planning of ABM and must be closely partnered with Marketing to seamlessly execute complex programs. PMG works with clients to assist with the collaboration to ensure goals and expectations are aligned.
ABM in Action
CrowdStreet ABM for Brand Relaunch: Strategy and execution of hyper-targeted digital and offline campaign to announce the brand relaunch across 3 audience sets.
GTT ABM for 1st Meetings with CIOs: Development and execution of global ABM campaign that resulted in a 20% conversion to meeting rate.
goTransverse ABM for SaaS Leaders: Development of ABM campaign strategy and martech evaluation. Creation of premium content and all related campaign assets to reach SaaS leaders across verticals.
Bring Your High-Value Target Accounts Front and Center
Get the ABM & MarTech Guide for B2B Demand Generation